Cadent – illustrative images for head office recruitment.

Cadent is the UK’s biggest gas distribution network, so you might be forgiven for imagining images of Field Engineers out on the job, people in hard hats and hi-vis digging up roads. However Cadent needed to portray the working environment of their head office in Coventry and create a bank of images that could be used across LinkedIn pages, their career’s site and recruitment sites to attract new employees.

I was commissioned by SMRS in Manchester and worked with Art director Sarah. Together we spent the day at the head office in Coventry, visiting each department. We had a loose pre-planned schedule, where some employees had volunteered to be involved at certain times. It’s a great way to work for this kind of job, as you know that you have people that are keen to help, but I can also be on the look out for natural scenarios that just happen throughout the day. My brief was to capture people in the day to day office environment, in team huddles, in meetings and in the business lounge, as well as the more relaxed areas such as the restaurant and the kitchen break out areas. I also needed to represent the diverse mix of employees, the Cadent culture which is friendly and engaging and to show off the modern and bright spaces.

For these types of commercial photoshoots, I try to travel really lightly with just a camera, tripod and one light. I make use of the daylight and then usually fire the light up at a white ceiling or to fill in the shadows and create that bright, clean look. The interior was lovely and modern and well designed, with lots of white spaces and this always makes my job easier.
For the scenarios that I set up, I try to make them as natural looking as possible and I give people lots of direction. Some people are naturals and others take a bit more work to relax! The trickiest shot was the group huddle as it involved so many people and they were having an actual meeting – I needed a cuppa after that shot!


I’ve been shooting for the charity DEBRA for about 3 years now. DEBRA is a charity set up to help people with EB (epidermolysis bullosa). EB is a group of genetic skin conditions which cause the skin to blister and tear at the slightest touch.


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