B&Q  ‘Feeling Right At Home’

I was commissioned by SMRS, a content agency in Manchester, to work on the recruitment campaign called ‘feeling right at home’ for retail giants B&Q. I specialise in photographing people and so this was a job I could really get stuck into.

The photoshoot was a four day job, so there was lots of pre-planning and discussion with SMRS about the aims and objectives of the campaign, the style, feel and the tone, as well as the practicalities of organising and scheduling. Our team consisted of me on stills, two videographers (Thunder and Lightning), the designer and account handler from SMRS, as well as the marketing team from B&Q. The first day was at a B&Q retail store in Watford capturing fly on the wall, reportage style images of the staff. We had various key points to illustrate such as people being happy and comfortable at work, interaction and the ‘can do attitude’ that B&Q is famous for. People actively and positively engaged in what they are doing and making things happen, interaction with customers, leadership and mentoring, the morning huddle, as well as trickier idea’s to illustrate, such as pride in your work and making a positive impact. It was quite a list, so we got stuck in straight away.

All of the staff had been asked if they wanted to be involved in the photoshoot and most were really enthusiastic. Getting images like these involves a combination of spotting scenario’s as they happen naturally and setting up situations to appear as though they happened naturally. Attention needed to be paid to uniforms and what was going on in the background. We also needed to make sure we were representative of age, gender and ethnicity. Shots like these, even though they have the reportage feel, almost always need direction. People might need to be asked to stand in a certain way, keep eye contact with the other person and be a little bit more animated than usual, whilst trying to keep it all ‘natural’.

The day went well and we got lots of different situations and set ups photographed. The next day was off to the B&Q head office in Hampshire. I was pleased to find an interesting building with lots of colourful furnishings and wall art – these things just make my job easier. Dan the designer and I first wandered around spotting areas we could use to our advantage. We had a bank of people that were keen to be involved, which always helps, so we used them to set up group situations and meetings to photograph and general interaction shots. We also came across a lot of great scenarios that were already happening and just adapted them slightly. I’m always amazed (and pleased) that almost everyone is happy to be photographed when asked. Of course it usually isn’t everyone’s favourite pass time being photographed but if you can make them feel comfortable it’s so much easier for them.

Day three and four were studio based in Southampton, to be close to our ‘models’ from head office. One side of the studio was for filming and the other side was for my stills. I photographed different members of staff on a white background with several different set ups. Firstly singular portraits getting their personalities across, then in two’s to three’s interacting together. And then the trickier shots were of people interacting with imaginary illustrations that were to be added later! Dan, the designer, knew exactly what he needed people to be doing so I was very much led by him. Our models were watering imaginary flowers, switching on imaginary lights, placing invisible stars and hearts into sentences and peeping out from behind things that didn’t exist! I had no idea what was real by the end of the shoot. A really enjoyable four days and a really nice company to work for.

Ebb and Flow Yoga

Mother and daughter team, Jill and Katy contacted me in the midst of setting up a new company called ‘Ebb and Flow’ a studio based yoga and pilates studio.


CollectPlus is a delivery service, mainly used by big fashion brands – making it easy to collect, return and send parcels. I only had a couple of hours with the CollectPlus team and my brief was to…


I’ve been shooting for the charity DEBRA for about 3 years now. DEBRA is a charity set up to help people with EB (epidermolysis bullosa). EB is a group of genetic skin conditions which cause the skin to blister and tear at the slightest touch.

Balfour Beatty

I was commissioned by SMRS, an employer marketing agency, to photograph a recruitment campaign for Balfour Beatty. I was working with the art director from SMRS, the marketing team from Balfour Beatty…


I was commissioned by SMRS, a content agency in Manchester, to work on the recruitment campaign called ‘feeling right at home’ for retail giants B&Q. I specialise in photographing people and so this was a job I could really get stuck into.

Betty’s Tea Room

When Candis magazine asked me to go behind the scenes for an editorial photoshoot at Bettys Tea Room, I was thrilled. It’s famous throughout Yorkshire and beyond for delicious cakes and good service.


Cadent needed to portray the working environment of their head office in Coventry and create a bank of images that could be used across LinkedIN pages, their career’s site and recruitment sites to attract new employees.

National Audit Office

I was commissioned by SMRS, a content agency in Manchester, to create the images for The National Audit Office’s recruitment campaign. The photoshoot was to be over two days, the first at the NAO in central London…

Swinton Insurance

The aim was to photograph the working environment within Swinton Insurance’s offices, capturing the atmosphere and the culture. There were four different locations spread over a two day shoot. All of the locations, Manchester, Preston…

Roach Bridge Tissues

It’s always a challenge to get up to speed about an industry I’ve previously known very little about. However it really helps to get a good grasp of the different stages before I start taking pictures.

The Window Film Company

I was asked by the owner of ‘The Window Film Company’ in Birmingham to take photographs to illustrate a case study they wanted to use on their website. A team was about to install protective film on the windows of the Holiday Inn…

White Rose Cooperage

I loved meeting and photographing Alistair Simms, the last remaining Master Cooper in England. Alistair makes barrels from scratch and I had been commissioned by Waitrose Weekend Magazine, to photograph the process…


This was a very busy, jam packed commercial photoshoot for Yodel over four days. Content agency SMRS, based in Manchester, undertook extensive research to find the right approach for the photography and filming.