Hello everyone – I hope you are all keeping well and managing through this very long lock-down. This time my newsletter is concentrating on one commercial photoshoot from back in February 2020 when very few of us were even aware of Covid. Had it been one month later, then this photoshoot would not have happened. The Engine Room, a strategic brand consultancy in West Yorkshire, asked me to create a body of images to illustrate Intercare’s ‘Side by Side’ campaign and new website. Intercare is a care company owned and run by GPs in Sheffield. Here are a few of my favourite shots.
I worked with Nathan, the Art Director from The Engine Room, to carefully craft the compositions needed for all aspects of Intercare’s marketing. The main images needed to be shot landscape and be able to be split into two after receiving a colour treatment in post production. They also needed space for text (see here). Some of the images also needed to work as a square or portrait shape.
Intercare and the Engine Room organised all of the timings and the consent for the shoot which was quite a task! Care was taken to find customers that were happy and enthusiastic to take part and to photograph them with their usual caregivers, to ensure they had comfortable and familiar relationships and didn’t feel unsettled by the photoshoot. The timings were logistically tricky as we often had to be able to fit in to pre-existing appointments and work around tasks that needed to be done.
Below is one of the ways the images were used – this time in a square format with the side by side straplines. And here is a video put together by The Engine Room.
It was a real insight and privilege to be part of this caring world for a short time. I was really impressed by the kindness, friendship and close bonds that were in abundance and of course the Yorkshire banter and humour! Hats off to all the carers, they do an amazing job!
Thanks for reading my newsletter. Claire x
Hello everyone - I hope you are all keeping well and managing through this very long lock-down. This time my newsletter is concentrating on one commercial photoshoot from back in February 2020 when very few of us were even aware of Covid.Read more
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