Hello everyone – I hope you are all keeping well and managing through this very long lock-down. This time my newsletter is concentrating on one commercial photoshoot from back in February 2020. Back when very few of us were even aware of Covid. Had it been one month later, then this photoshoot would not have happened. The Engine Room, a strategic brand consultancy in West Yorkshire, asked me to create a body of images to illustrate Intercare’s ‘Side by Side’ campaign and new website.
Intercare is a care company that GPs in Sheffield both own and operate. Here are a few of my favourite shots.
I worked with Nathan, the Art Director from The Engine Room, to carefully craft the compositions needed for all aspects of Intercare’s marketing. The main images needed to be shot landscape and be able to be split into two after receiving a colour treatment in post production. They also needed space for text. Some of the images also needed to work as a square or portrait shape.
Intercare and the Engine Room organised all of the timings and the consent for the shoot which was quite a task! We took care to find customers that were happy and enthusiastic to take part and to photograph them with their usual caregivers. In short, to ensure they have comfortable and familiar relationships for the photoshoot. The timings are logistically tricky as we often have to be able to fit into pre-existing appointments, in addition, to work around tasks that must go forward.
Below is one of the ways we use the images. This time in a square format with the side by side strap-lines. And here is a video put together by The Engine Room.
It was a real insight and privilege to be part of this caring world for a short time. I was really impressed by the kindness, friendship and close bonds that were in abundance. Also, of course, the Yorkshire banter and humour! Hats off to all the carers, they do an amazing job!
Thanks for reading my March ’21 news. Claire x
Last October found me loitering in parks, looking rather suspicious with my camera on a tripod pointing at nothing, whilst I waited for my next person to arrive for their headshot. Fortunately it wasn’t long, as there were plenty of people to photograph for Gillespies - (landscape architects, master planners, and urban designers).
Read moreThis was a really fun shoot with Marie Thom for Good Housekeeping magazine entitled ‘In my experience - Midlife dramas in pyjamas’. Marie made myself and make up artist Charlotte really welcome. I set up a little ‘photo booth’ in her front room and started unpacking all of the fab props sent by the magazine.
Read moreOff to Peterborough, to visit the home of the famous Sergi for a Compare the Market photoshoot with SMRS. The main part of the shoot involved setting up a studio with a white background and photographing our volunteers separately and then interacting with each other to be used in a recruitment campaign.
Read moreI really enjoyed photographing Christine and her garden for WI Life magazine. She’s a lovely lady who clearly loves her gardening. There were so many fun things to discover like the ‘green lady’ and the signs made out of broken tiles, the birdhouses and the vegetable patch
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