Hello everyone – I hope you are all keeping well and managing through this very long lock-down. This time my newsletter is concentrating on one commercial photoshoot from back in February 2020. Back when very few of us were even aware of Covid. Had it been one month later, then this photoshoot would not have happened. The Engine Room, a strategic brand consultancy in West Yorkshire, asked me to create a body of images to illustrate Intercare’s ‘Side by Side’ campaign and new website.
Intercare is a care company that GPs in Sheffield both own and operate. Here are a few of my favourite shots.
I worked with Nathan, the Art Director from The Engine Room, to carefully craft the compositions needed for all aspects of Intercare’s marketing. The main images needed to be shot landscape and be able to be split into two after receiving a colour treatment in post production. They also needed space for text. Some of the images also needed to work as a square or portrait shape.
Intercare and the Engine Room organised all of the timings and the consent for the shoot which was quite a task! We took care to find customers that were happy and enthusiastic to take part and to photograph them with their usual caregivers. In short, to ensure they have comfortable and familiar relationships for the photoshoot. The timings are logistically tricky as we often have to be able to fit into pre-existing appointments, in addition, to work around tasks that must go forward.
Below is one of the ways we use the images. This time in a square format with the side by side strap-lines. And here is a video put together by The Engine Room.
It was a real insight and privilege to be part of this caring world for a short time. I was really impressed by the kindness, friendship and close bonds that were in abundance. Also, of course, the Yorkshire banter and humour! Hats off to all the carers, they do an amazing job!
Thanks for reading my March ’21 news. Claire x
I was invited to spend the day with Mosaic to create some quirky fun headshots that really show the personality of the people and the company. We used 3 different background colours and played around with different expressions and poses and although the office dog took it rather seriously, he does look very handsome :-).
Read moreBox Power asked me to photograph their event to celebrate 10 years in business. Box Power is a UK not-for-profit energy consultancy, where all profits, go back into the community and support good causes. It was a lovely evening, with an amazing fire artist, plus the mayor attended – always the sign of a good ‘do’ in my book!
Read moreBearded Fellows in Manchester, invited me to the office for a day to capture imagery to help illustrate who they are and what they do. Firstly to catch profile portraits of each person in a candid and relaxed style with a positive, creative and engaged feel.
Read moreWe start with a trip to Edinburgh to photograph students at Preston Lodge High School to capture promotional photography for my client, We Are Futures. NatWest run their varied CareerSense workshops across lots of different educational settings for 13 to 24 year olds.
Read moreI love these portraits for SMRS in Manchester! I had fun photographing about 20 employees and they didn’t need much encouragement to be themselves and let their personalities shine! Dan K worked his magic to transform the background into lots of different versions of their brand identity. I was thrilled with the results :-)
Read more
